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Part 2. °æÁ¦, »ê¾÷ ±â¾÷, ±ÝÀ¶

1. ·Î¹öÆ® Á¹¸¯ ¹Ì Åë»ó´ëÇ¥ºÎ ´ëÇ¥ ÀÎÅͺä
U.S. Trade Representative Robert B. Zoellick
Final Press Conference, World Trade Organization Fifth Ministerial Meeting ,Cancun, Mexico, September 14, 2003
: Ambassador Zoellick, I'm curious to know what your assessment is on1 how damaged the Doha Round is now, going forward, and what your prediction is as to2 whether it could possibly live up to its timetable3 or whether countries are going to somehow or other regroup, or what your assessment is going into the months ahead.

ZOELLICK: Neil, did you say damaging to the WTO?

: Well, I was actually asking more about the Doha Round itself, but I would be interested in what your thoughts were on the fate of the WTO.

ZOELLICK: It's hard for me to believe that4 , in the position we are now, that we will be able to finish on time. And I was straight with my colleagues and I was straight over the course of the process. I think we had a shot coming into this meeting5 , and that's why we urged people to work off the text that the Chair of the General Council from Uruguay had developed on behalf of the then 146, now 148.---.
: Mr. Zoellick, you've noted in the past the failure of the Clinton Administration6 to succeed in getting a new round launched in Seattle. Do you now have greater sympathy for your predecessor Charlene Barshefsky and a greater appreciation for why Seattle failed?

: The fate of the Free Trade Area of the Americas negotiation has been closely tight to the WTO, particularly the issue of agriculture. Given the setback here, your pessimism about completing the Doha Development Round by 20057 , do you think that is still an achievable target date for concluding the FTAA?

: Ambassador Zoellick, some of those countries that you mentioned that were moving, does that include China? As far as I know8 in the observations by U.S. officials over the last few days the comment that the G-21 included many countries that have had trade interests. But somehow9 the criticism all seemed to10 be heaped on Brazil. It seemed awfully muted toward China. How will China's membership in the G-21 affect our bilateral trade relationship with the giant with whom the United States has an enormous trade deficit? Was there no leverage you could have used?11

:When you say developing countries came out without a text because they did not want to, is it a way of making them responsible for this situation?

: Ambassador Zoellick, at the end of Seattle, Pascal Lamy and Charlene Barshefsky turned to Mike Moore, who was then the director-general of the WTO and said, "You have to fix12 this organization. It doesn't work." Implicitly13, you have also criticized the way in which things are decided here or move forward here, but you haven't gone so far as to say that14 we need to go back to Geneva and make the WTO work better. You have said, "We will solve trade liberalization through bilateralism and regionalism if we need to." Are you saying that you don't think it is a U.S. responsibility to try to make the WTO work better?

: This is supposed to be the development round.15 Poor countries were very clear that the Singapore issues were not their priority. And yet it was still put at the top of the agenda. Has the fact that this is a development round actually made enough difference to rich countries' tactics in Cancun?
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2. Á¹¸¯ ¹ÌÅë»ó´ëÇ¥ºÎ ´ëÇ¥ ÀÎÅͺä
Robert Zoellick, the U.S trade representative, Booming market in trade talks, IHT Nov 19, 2002
-Will another terrorist attack or a crisis with Iraq over weapons of mass destruction disrupt the recent progress to hasten trade liberalization?1 (In fact, it was the reverse.)
-Is free trade an antidote to terrorism?2
-Is the U.S. giving priority to bilateral and regional free trade agreements3 as an easier and more effective way of freeing up trade than working through the WTO?
-The U.S. is close to4 clinching free trade deals with Chille and Singapore. Do you see such arrangements as the nucleus of an eventual trans-Pacific free-trade zone?
-Does the United States regard5 the start of negotiations between Chian and ASEAN.-the Association of South East Asian Nations-to form a free-trade area within 10 years as positive development?
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3. ¸®Â÷µå ·¹ºó ¿¹ÀÏ´ë ÃÑÀå(°æÁ¦ÇÐ ¹Ú»ç) ÀÎÅͺä
Dr. Richard Levin, president of Yale Univ. Joonang Daily News, May 2003
-Are you familiar with the corporate governance of Korean conglomerates?1

-It was blamed for undermining the competitiveness2 and efficiency of companies, leading to3 1997-1998 Asian financial crisis.

-As you may know, LG Group recently introduced a financial holding system. Do you believe that the introduction of financial holding systems, which is the direction that the Korean government aims at, would be one of the valid options to solve the problem?
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4. ÅõÀÚÀü¹®°¡ ¶ó¿îµåÅ×À̺í
Investing roundtable/ The best stocks in the world, IHT, Money Report, Nov. 23. 2002
-It seems that1 there is no place to hide for a global investor right now. What's your outlook for the global markets right now?2 (I am still cautious3 because the bubble was so large that it's going to take a while to4 unwind. ---I am sort of ill-equipped to answer because we are value boys and look at investment opportunities from the bottom up.)
-So what strategies are each of you following?5
-Do you still6 feel the same way7 ?
-Mr.Wilby, you say that technology looks interesting. What are some names you like and why?8
-You own Qualcomm Inc. What's the attraction?9
-Mr.Hollan, you were a fan of Cisco Systems Inc.a year ago. Do you still own it?
-Have you abandoned technology10 ?
-So where are you finding opportunities?
-You don't shrink from11 controversy.For the record,we should note that Dennis Kozlowski, Tyco's former chief executive,is under indictment on charges that12 he and the company's chief financial officer looted the conglomerate. (Somebody said they also started buying Tyco when it went below $20)
-What value plays are you finding in Europe?
-Let's move on from value to growth with Mr.Wilby.13
-What about emerging markets? 14
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5. ¹Ì±¹ »ó¹«ºÎ Â÷°ü ÀÎÅͺä
Kenneth Juster, Undersecretary of Commerce
U.S. seeks Southeast Asia's help againt terrorism ,
IHT Oct 16,2002
-How effective have United Nations and international sanctions been in1 denying the Iraqi regime access to weapons of mass destruction,particulary nuclear weapons and technology?

-Isn't part of the solution to put in place more effective national export control arrangements?2

-Nontheless3 , would stronger export controls by East Asian countries be helpful in4 preventing such evasions?

-Don't the export controls target5 strategic items but not conventional high explosives of the kind that were reportedly used in the Bali bombing?

-Are terrorists groups seeking to disrupt critical computer networks as well as6 trying to get advanced weapons?

-How could a cyberattack occur?7

-How effective are the defenses against cyberattacks in and outside the U.S?
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6. Àü¹®°¡ Á´ã.½ºÆÔ¸ÞÀÏÀ» ¾î¶»°Ô ¸·À» °ÍÀΰ¡.
Ideas to turn off the torrent of spam, Regulate spam, ban it,censor it,tax it, the cries rise up. Conversations with people who have some ideas for a solution. IHT May 28, 2003
-Hans Peter Brondmo, senior vice president of Digital impact, which sends e-mail on behalf of1 115 companies, including Citibank and Gap. You are developing Project Lumos for companies that send commercial e-mail. What is it?
-Steve Linford,director of the Spamhaus Project, which runs2 the biggest blacklist of spammers in the world. How does it work?3
-Some lists also block mail from users who are not sending spam to put pressure on the service providers that are host for the spammers. Do you do this?
-You consider any e-mail that you don't ask for to be spam.4 Why is it different from postal mail?
-Esther Dyson, editor of the technology newsletter Release 1.0. You have advocated self regulation for the Internet. Do you think that will work for spam?5
-Aren't the volunteers tracking down spammers a good use of6 the Internet's ability to mobilize communities?
-Do you think legislation can help?
-Orson Swindle, a member of the Federal Trade Commission. Why are you skeptical7 that new laws will help?
-What do you think of8 the proposal for the FTC to turn a do-not-spam list much like the new do-not-call-list?
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7. ½Ì°¡Æ÷¸£ Â÷°ü ÀÎÅͺä
Building a whole new Mindset.
Singapore Deputy Minister Lee Hsien Loong, How to revitalize its economy?

Far Eatern Economic Review Jul.11.2002 economy
-What is the most important ingredient needed to1 remake Singapore?
-How much change do you expect to be able to initiate2 from a government planning prospective3 and how much of it do you expect Singaporeans to do on their own?4
-Isn't one way to promote enterpreneurship getting the government to become less involved in the economy?5
-What needs to happen in6 Singapore for Singaporeans to rely less on government and planning7 ?
-How will some of the broad economic trends play out8 in the manufuacturing sector over the next year or two?
-In terms of9 the kinds of changes needed in the business community here,do you see,in 10 or 20 years, any similar need for change in the political system10 ?
-Isn't changing mindsets and promoting enterpreurial behavior linked to11 a change in the political culture? (The U.S is not the only model of an enterprneurial society. The European model is different, and the Japanese model was successful for a long time¡¦)
-How do you separate that out?12 We still want to have a fairly unified society driven by a single vision,yet we want companies to be aggressive and do things on their own13 ?
-What is the biggest obstacles in changing people?
-Does the same fear of14 losing your job,this insecurity,does it exist in government jobs?
-Is there a sense that15 this lecture on the need for change is coming from people in government with secure jobs?
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8. SKä±Ç´Ü ´ëÇ¥ ±è½ÂÀ¯ ÇϳªÀºÇàÀå ÀÎÅͺä
SK creditors need confidence. Kim Seung-yoo, president of Hana Bank
Joongana Daily News Jun. 10. 2003
-What should SK Group do?
-What's the position of creditors?1
-Have you continued to talk with the chairman Son Kil-seung?
-Some say a debt-equity swap2 will not be enough.
-Are you considering selling the shares in Walker Hill Hotels Ltd.,which Chey Tae-won put down as collateral3 ?
-Will it be possible for Mr.Chey to make a comeback in his management position?
-Some say Mr.Kim is too moderate on4 SK Global.
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9. Çǵ¨¸®Æ¼ ÆÝµå Àü CEO ·Î¹öÆ® Æ÷Á¨ ÀÎÅͺä- ¹ÂÃß¾ó ÆÝµå ¸®ºä
Monthly Mutual Funds Review-Preaching the Fund Gospel-Former Fidelity Boss Robert Pozen gets a new pulpit.
WST 05/06/2002
If you want to put a finger on the pulse of the mutual-fund business1 ,one of the first places to go would be the neatly kept Harvard University office of Robert Pozen. He also served on President Bush's commission to overhaul2 the Social Security system.

-The fund industry looks different today than it did 10 years ago3 .What do you expect it will look like 10 years from now?4
-What do you think of the trend of funds being sold more through financial intermediaries5 instead of directly by fund companies in the "no-load" channel? (* Traditionally,mutual funds were distributed through intermeiaries-mainly broker-dealers-who sold mutual funds for a front-end sales load charged to the investor at the time of purchase. These sale loads have gradually declined from6 8.5% in the 1960s to an average of 4%-5% currently.)
-Are you surprised with the growth of index fund investing in recent years?
-How should fund managers be reaching in a bear market?
-Should they be holding more cash?
-At Fidelity,most funds are led by one person,but many other firms use teams of managers. What do you think of the team approach?
-What do you see as the effects of7 fund-company consolidation?
-How long will the consolidation continue8 ?
-You've raised issues about9 the level of regulation being greater in mutual funds than in hedge funds. Are mutual-fund regulations too heavy or hedge-fund regulations too light?
-Should mutual-fund managers also be allowed to10 manage hedge funds?
-Should there be more mandatory disclosure of fund holdings than the current twice a year? 11
-What's your opinion about new alternative products like 'separately managed accounts 'and 'exchange-traded funds'? How big of a threat do they pose to12 mutual funds?
-What about13 the tax advantages of separately managed accounts versus mutual funds?
-What do you see as the future of Social Security reform?14
-What changes do you expect will come out of the Enron bankruptcy?15
-Should funds and their investment advisers have different auditors?
-What do you hope16 invetors will get out of your book?
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10. ¹öŬ¸® °æ¿µ´ëÇпø ¸¶ÄÉÆÃ ±³¼ö ÀÎÅͺä
Interview with David Aaker, Professor of Marketing at UC-Berkeley's Haas School of Business, author of "Brand Leadership"
2000. From the Forbes Forum on Management and Policy-"The Brand New Economy"

-Professor Aaker, you have talked about1 successful companies that have built their brand, such as Kodak and GE and more recently Saturn. Do these companies have a common thread in terms of their success?2 ( They all have a personality, something memorable, fun to be with)

-And how do they go about developing that personality, as you call it?3
-How has the Internet changed the building of brands?4
-And yet you're faced with5 so many competitors on the Internet,if you're just starting out how do you separate yourself out from all the competition?
-And yet they're¡¦with all the search engines on the Internet¡¦ doesn't that give people a bit of an advantage. In other words6 , if I enter in pets then I might get five of them that have the word "pet" in there.
-Speaking of the Internet,7 has it really broken the rules8 as far as brand development (is concerned).9 For example, we have companies like Yahoo that almost overnight10 became brand names and yet they didn't spend as much11 in the initial stages in marketing and advertising. How did it happen?
-So you're saying that it should be other than12 traditional media advertising, what sorts of other things?13
-What about 14 companies that already have a brand, for example you mentioned Kodak in your book. How does a company maintain and grow that brand?
-And yet how does one do that unless you do the the traditional media advertising,15 spend a lot of money16 ? (The best way to do it is through true innovation,to come out with new products.)
-So it's really the combination of public relations and advertising and promotion, the whole marketing approach?
-Now we have seen the announcement of the merger of AOL and Time Warner, what do you think of that as a combined brand,just the name alone?
-Do you think ultimately they will change the title so that it won't be AOL/Time Warner17 ,that it'll be some new name or that they'll only use one or the other?
-But is there such a thing as a name that's too long18 , is that too long,that name?
-You mentioned the case study of Kodak and what is the origination of that name?19
-And what happened with Kodak specifically?20
-So no baggage from the past, this is a whole new brand?
-All right, what about companies that have doveloped a strong brand21 but the business doesn't catch up with it,in other words they're not profitable,what happens there?
-So brands can have dips and resurgence22 ?
-We were talking about the dot-com companies and you said the traditional advertising may not be the best route for them, and yet,for example over the SuperBowl, we saw companies spending millions of dollars for one 30 seconds ad. Why did they do that,and was that a good strategy?
-Break out of the clutter but it's sort of a one shot thing, it's not the repetition that you always hear that you need with building brand.
-So the idea is to create a memory peg so that people will come back?
-Thank you. What about the idea of globalization,how do companies go about creating a brand,not just in the United States but worldwide?
-Your company is called Prophet Brand Strategy, how are you working with companies to develop their brands and how are you developing your own brand?
-But if you have different managers all in different directions, isn't that hard to get them all together?
-And how are you developing your brand with your own company?
-Why is it that23 most companies don't really spend a lot of time or put a lot of money into branding?
-And so what ultimately happens to the business if they don't think about the brand?
-So what does that mean24 for a lot of Internet companies over the long haul? Companies that we hear about today?
-And the ones that don't?(They are going to fall by the wayside.)
-You mentioned a case study of Saturn as way that a company effectively builds a brand¡¦has it kept up with that brand over the years,has GM kept up with it?25
-Why,they haven't invested enough into the brand,in models?
-In that case, would it be better for a company to almost spin off a division like that and let them be on their own, in that sense?26
-Do you think that'll be turn around in the future?
-Many traditional companies that have been doing business for years and years are now faced with doing business on the Internet and almost having to reinvent their brands on the Internet. Which companies are successful at doing that?
-And what about media companies, we heard that companies that are well known household names,newspapers,television broadcast, should do very well on the Internet and yet you have AOL and some other competition there. It is significant that they came about 27 with very little tradition. Why has that happened?
-One of the big debates is the discussion of whether28 people will go for interactive television or will they rather just sort of passively29 sit by and watch television as entertainment. What do you think about that?
-Do you think the Internet is really going to be the place where people want the interactive part¡¦?
-Very briefly,30 what advice would you have for31 companies in terms of 32 building and maintaining their brands? What is the most important thing they need to do?
1 : -¿¡ ´ëÇØ ¾ê±âÇØ ¿Ô´Ù
2 : in terms of -°ú °ü·ÃÇØ:ÀÌ È¸»çµéÀÌ ¼º°øÇÑ °øÅëÀûÀÎ ÁٰŸ®°¡ ÀÖ´À³Ä (have a common thread)
3 : go about=proceed, try : ¾î¶»°Ô ±×·± (´ç½ÅÀÌ ¸»ÇÑ ±×·± )personality¸¦ °³¹ßÇϰí Àִ°¡
4 : ÀÎÅͳÝÀº ºê·£µå ¸¸µé±â¸¦ ¾î¶»°Ô º¯È­½ÃÄѿԳª
5 : -¿¡ Á÷¸éÇØ ÀÖ´Ù.
6 : ´Ù¸¥ ¸»·Î
7 : ÀÎÅͳݿ¡ °üÇØ ¸»ÇÏÀÚ¸é
8 : (ÀÎÅͳÝÀº ºê·£µå °³¹ß¿¡ °üÇÑ) ¹ýÄ¢À» ÁøÁ¤À¸·Î ±ú ¿Ô´Â°¡
9 : as far as -is concerned (ºê·£µå °³¹ß)¿¡ °üÇÑ ÇÑ,
10 : °ÅÀÇ ÇÏ·í¹ã¸¸¿¡
11 : ±×¸¸Å­ ¸¹ÀÌ
12 : --¿Í´Â ´Ù¸¥
13 : ´Ù¸¥ ¾î¶² Á¾·ùÀÇ °ÍÀ̳Ä?
14 : --Àº ¾î¶°³Ä, ¾î¶»°Ô »ý°¢Çϳª
15 : ¸¸¾à ÀüÅëÀûÀÎ ¹Ìµð¾î ±¤°í¸¦ ÀÌ¿ëÇÏÁö ¾Ê´Â´Ù¸é(±×¸®°í ¸¹Àº µ·À» ½áÁø ¾Ê´Â´Ù¸é) »õ ºê·£µå¸¦ Ű¿ì±â À§Çؼ­´Â ¾î¶»°Ô ÇØ¾ß Çϳª
16 : what about= what news or plans do you have concerning=¿¡ °üÇØ »õ ¼Ò½ÄÀ̳ª °èȹÀÌ ÀÖ´À³Ä
17 : --°á±¹(ultimately) ±×µéÀº À̸§À» ¹Ù²Ù¾î AOL/TIME ¾Æ´Ñ ¹«¾ùÀ¸·Î µÉ °ÍÀ̶ó°í »ý°¢Çϳª so that-Çϵµ·Ï
18 : (À̸§À¸·Î¼­´Â ³Ê¹« ±æ´Ù´Â) ±×·± Á¡ÀÌ ÀÖ´À³Ä?
19 : À̸§ÀÇ À¯·¡(origination)ÀÌ ¹¹³Ä, ¾îµð¼­ µû¿Â À̸§À̳Ä
20 : ±¸Ã¼ÀûÀ¸·Î ÄÚ´Ú¿¡°Ô ¹«½¼ ÀÏÀÌ ÀϾ³ª
21 : °­·ÂÇÑ ºê·£µå¸¦ °³¹ßÇØ ¿Â ȸ»çµéÀº ¾î¶²°¡(what about--)
22 : have dips and resurgence= ºÎħÀ» °Þ´Ù
23 : -ÇÏ´Â ÀÌÀ¯°¡ ¹«¾ùÀ̳Ä,--´Â °ÍÀº ¿ÖÀΰ¡
24 : ±×°ÍÀº ¹«½¼ ¶æÀ̳Ä, ¹«¾ùÀ» Àǹ̳ª´À³Ä. What does it mean? (Toefl ½ÃÇè¿¡ °¡Àå ÀÚÁÖ³ª¿À´Â Áú¹®)
25 : saturn»ç´Â ¼ö³âµ¿¾È ºê·£µå¸¦ Àß °ü¸®ÇؿԴÀ³Ä. GMµµ Àß °ü¸®ÇؿԳª?
26 : --ÇÏ´Â °ÍÀÌ ³ª¾ÒÀ»±î(Would it be better--
27 : came about=appear: (°ÅÀÇ ¾Æ¹«·± ÀüÅëµµ ¾ø´Â »óÅ¿¡¼­) ³ªÅ¸³ª´Ù
28 : °¡Àå Å« ³í¶õÁßÀÇ Çϳª´Â -ÇÒ Áö -ÇÒÁö¿¡ °üÇÑ ³íÀÇÀÌ´Ù.
29 : ¾Æ´Ï¸é ±×³É (ÀÏÁ¾ÀÇ) ¼öµ¿ÀûÀ¸·Î
30 : ¾ÆÁÖ Âª°Ô (¸»ÇϰڴÙ. ´äÇØ´Þ¶ó)
31 : -¿¡ ´ëÇØ ¾î¶² Á¶¾ðÀ» ÇØÁְڴ°¡
32 : -¿¡ °üÇØ

11. ÀÎÅÚ CEO ÀÎÅͺä
CEO CALL, Craig Barret, Intel Corp. FEER, Sep 19, 2002.
-Intel has a strategy of "innovating out of recession." How will this play out in Asia?1
-What are the potential hitches for your business in China?2
-Compared to3 your last trip to Vietnam in 1999, has anything changed?
-Yet the Vietnamese government has announced tighter supervision of Internet cafes?4
-In a case pending before the California Supreme Court5 , Intel argues that6 a disgruntled ex-employee has "trespassed" because he sent critical missives through Intel's e-mail system. What about those who worry about a chilling effect on free speech?7
1 : ¾Æ½Ã¾Æ¿¡¼­ ÀÌ Àü·«ÀÌ ¾î¶»°Ô ÆîÃÄÁö´À³Ä
2 : potential hitch= ÀáÀçÀûÀÎ ¹®Á¦Á¡.
3 : -¿Í ºñ±³Çؼ­
4 : ÇÏÁö¸¸ º£Æ®³² Á¤ºÎ´Â ÀÎÅÍ³Ý Ä«Æä¿¡ ´ëÇÑ º¸´Ù ¾ö°ÝÇÑ °¨½Ã¸¦ ¼±¾ðÇߴµ¥?
5 : ͏®Æ÷´Ï¾Æ ¹ý¿ø¿¡ °è·ùÁßÀÎ ¼Ò¼Û¿¡¼­
6 : ¶ó°í ÁÖÀåÇÏ´Ù
7 : ÀÚÀ¯·Î¿î ¾ð·Î¸¦ ¾ó¾îºÙ°Ô ÇÏ´Â È¿°ú¸¦ ¿°·ÁÇÏ´Â »ç¶÷µé¿¡ ´ëÇØ ¾î¶»°Ô »ý°¢Çϳª(what about)

12. ¹Ì-Áß °æÁ¦ÆòÀÇȸ ȸÀå ÀÎÅͺä
Robert Kapp, president of the U.S.-China's Business Council in Washington 'Business emergency' looms in SARS crisis
IHT Apr.28, 2003
Have any large business deals between American companies and China been delayed or derailed because of SARS? (We are not aware of1 any large transactions which have fallen through over this)

Which industries that do business in China have been hurt most2 ? Which have been relatively insulated? (Obviously, airlines are at the top of the list.)

Aside from3 disruptions to exhibitions, conferences, travel and so on, are you seeing more subtle damage4 in business and economic relations between the United States and China?

Assuming that5 the spread of SARS can be halted soon, how long will it take6 for the economic and business effects to dissipate? (My feeling is that at least for China, the economic effects would recede rather quickly.)

Where would you put SARS in a ranking of the most significant problems confronting7 American-Chinese business relations in recent years?
1 : be aware of-¾Ë´Ù
2 : ¾î¶² »ê¾÷ÀÌ °¡Àå ½ÉÇÑ Å¸°ÝÀ» ¹Þ¾Æ¿Ô³ª
3 : (Àü½Ãȸ ȸÀÇ ¿©Çà µîÀÇ Â÷Áú)¿Ü¿¡µµ
4 : º¸´Ù ¹Ì¹¦ÇÑ ¼Õ½ÇÀÌ ÀÖ´Ù°í º¸°í ÀÖ³ª.
5 : --À» °¡Á¤Çϸé
6 : (»ç½º·Î ÀÎÇÑ)°æÁ¦Àû È¿°ú°¡ »ç±×·¯µé·Á¸é ¾ó¸¶³ª °É¸±±î: how long does it take for me to go there? (³»°¡ °Å±â °¡´Âµ¥ ¾ó¸¶³ª °É¸®³ª),
7 : ´ç½ÅÀº ¹ÌÁß °æÁ¦°ü°è°¡ Á÷¸éÇÑ °¡Àå Áß¿äÇÑ ¹®Á¦Áß SARS°¡ ¾î´À Á¤µµ À§Ä¡¸¦ Â÷ÁöÇϰí ÀÖ´Ù°í »ý°¢Çϳª

13. ¹Ì °ü¼¼Ã»Àå ÀÎÅͺä
Screening cargo for terror shipments
The U.S. Customs commissioner, Robert Bonner

IHT, Sep. 2003
Why is the United States so concerned that1 a terrorist state or group would use a shipping container to transport a chemical, biological or nuclear bomb to a U.S. port?

How will the U.S.-sponsored Container Security Initiative to screen suspect U.S.-bound containers in foreign ports work in practice?2

Will selective checks be an effective safeguard when there is an annual torrent of3 some 5.7 million shipping containers reaching the United States, carrying goods worth4 nearly $600 billion?

So far5 , only six countries have agreed to join the U.S. container security program. The nine big ports in those countries account for6 not much more than 1.7 million of the 5.7 million shipping containers reaching the U.S. each year. When do you expect the other 11 large ports for U.S.-bound cargo in China, Taiwan, South Korea, Japan, Italy, Britain, Spain, and Thailand to join the program?

What assurances can you give7 that the container security program won't add significantly to costs or slow the movement of container trade to the U.S.?

Will smaller ports around the world be asked to8 join the program, or will they have to ship their U.S-bound cargo via bigger ports that are in the Container Security Initiatives?
1 : --¿¡ ´ëÇØ ¸Å¿ì °ÆÁ¤ÇÏ´Ù
2 : --ÀÌ ½ÇÁ¦·Î ¾î¶»°Ô ÀÛµ¿ÇÏ°Ô µÇ³ª screen suspect U.S.-bound containers ¼ö»óÇÑ ¹Ì±¹Çà ÄÁÅ×À̳ʸ¦ °É·¯³»´Ù
3 : ¸Å³â -¾îÄ¡ÀÇ ¹°Ç°ÀÌ ¾ï¼öó·³ ½ñ¾ÆÁ® µé¾î¿À´Ù
4 : ÀÇ °¡Ä¡°¡ ÀÖ´Â ,¿©±â¼­´Â °ÅÀÇ 6000¾ï´Þ·¯ ¾îÄ¡ÀÇ ¹°Ç°
5 : Áö±Ý±îÁö so far= until now
6 : account for= give or be an explanation for, ¼³¸íÇÏ´Ù ¼³¸íÀÌ µÇ´Ù. ¿©±â¼­´Â 570¸¸ ÄÁÅ×ÀÌ³Ê ¹°·®Áß 170¸¸¿¡ ºÒ°úÇÏ´Ù
7 : (º¸¾È°Ë»ö ÇÁ·Î±×·¥ÀÌ ¿î¼Ûºñ¿ëÀ» ³ôÀ̰í ÄÁÅ×ÀÌ³Ê ¹°·®Ã³¸® ¼Óµµ¸¦ ´ÊÃßÁø ¾ÊÀ» °ÍÀ̶ó´Â) º¸ÀåÀ» ¾î¶»°Ô ÇÒ ¼ö Àִ°¡
8 : (Àü¼¼°èÀÇ ÀÛÀº Ç×±¸µéÀÌ) ÀÌ ÇÁ·Î±×·¥¿¡ Âü¿©ÇÒ °ÍÀ» ¿äû¹Þ°Å³ª ¾Æ´Ï¸é ¹Ì±¹Çà È­¹°¼±Àº ÄÁÅ×ÀÌ³Ê º¸¾ÈÁ¶Ä¡°¡ ÃëÇØÁö´Â Å« Ç×±¸¸¦ °ÅÄ¡°Ô µÇ³ª

14. À§¼º ºê·Îµå¹êµå ÀÎÅͳݼ­ºñ½º °ø±Þȸ»ç »çÀå ÀÎÅͺä
'We bred a tough bunch of entrepreneurs'
Candance Johnson, president of Europe Online SA, a satellite broadband Internet Service povider based in Luxembourg.

IHT. Sep 23. 2002
What are conditions like1 for an entrepreneur in Europe in 2002? (It has always been difficult, and is still is.)

You have dedicated a large part of your life to the deregulation of telecommunications and the introduction of competition in Europe. Have you won that fight?2

Aren't third-generation mobile phone licenses, for example, just another way to create competition? 3

You have consistently backed deregulated cross-border communications as a way to create new markets in Europe. Has it had any effect?

You often call for entrepreneurs to make changing the world their priority. Isn't it more realistic to accept that they want to make money?

How do you make that point to entrepreneurs you support?

Does Europe create entrepreneurs equal to those in the U.S.?
1 : Á¶°ÇÀÌ ¾î¶²°¡, what is the weather like there? ±×°÷ ³¯¾¾°¡ ¾î¶²°¡?
2 : ´ç½ÅÀº (±× ÇÊ»ýÀÇ)½Î¿ò¿¡¼­ ½Â¸®Çߴ°¡?
3 : 3¼¼´ë À̵¿ÀüÈ­ ¸éÇãµµ ¿¹ÄÁ´ë °æÀï·ÂÀ» âÃâÇϱâ À§ÇÑ ¶Ç´Ù¸¥ ¹æ¹ý ¾Æ´Ñ°¡?

15. Àεµ³×½Ã¾Æ ±â¾÷ÀÎ ÀÎÅͺä
Eva Riyanti Hutapea, Indofodd Sukses Makmur
FEER. Aug 15 2002
What's the biggest difference between Indofood before the Asian Financial crisis and now?

How has Indonesia's fluid environment affected your strategy? 1

How will Indofood evolve over the next few years?

Which new markets do you think are the most promising?
1 : ¾î¶»°Ô -ÀÌ -¿¡ ¿µÇâÀ» ¹ÌÃĿԳª

16. ¾Æ½Ã¾Æ ÃÖ´ë ¿Ü±¹ÀÎ ·ÎÆß ÆÄÆ®³Ê ÀÎÅͺä
"Legal Eagles in Asia"
Jim Baird, Managing Partner for Asia of Clifford Chance,
one of the largest foreign law firms in Asia, specializes in M&A work, convertible bonds and initial public offerings.
[ FEER, Sep 19, 2002 ]
How would you characterize1 the growing sophistication of legal work in Asia?
(Private equity, I think, is something we've seen introducing a sophiscated element to deals.)

Do you sense that2 the legal environment in Hong Kong has changed since 1997.
(No I don't. The biggest concern3 would obviously be if the court system isn't providing adequate remedies, or the arbitration system was somehow failing. In terms of4 either of these, I see absolutely no change of approach.)

Some say the more that Chinese companies come into Hong Kong to exploit opportunities, the more pressure there could be on regulatory watchdogs. Do you see them turning a blind eye?

Do you see a trend towards5 greater independence from what's happening to the U.S. economy?
(It's becoming a bit more independent than it was. More investments by Asians within Asia than with international investors in Asia.)
1 : -¸¦ ¾î¶»°Ô Ư¡Áö¿ì°Ú´À³Ä?
2 : Sense=have a feeling about :--¶ó°í ´À³¢³ª?
3 : ±Ù½É,°ÆÁ¤ : °¡Àå Å« °ÆÁ¤°Å¸®¶ó¸é ¹ý¿ø½Ã½ºÅÛÀÌ--- ÇÏÁö ¾ÊÀ»±î ÇÏ´Â °ÍÀÌ´Ù.
4 : -¿Í °ü·ÃÇØ¼­,(ÀÌ µÎ °¡Áö ¸ðµÎ¿Í °ü·ÃÇØ)
5 : --·Î ÇâÇÑ Ãß¼¼¸¦ ´À³¢³ª.

17. CNN ·ç µ½½º ¸Ó´Ï¶óÀÎ ´º½º¼î
CNN Lou Dobbs Money Line Aug 14 2002.
-Don't you think, Mr.Breeden, that there would be just a lot of outrage?1 I mean, these CEOs have known this was coming now for a couple of months. If they were to come in here and just sign it with this usual business as usual, I don't think that the market would be particularly either comfortable or kind, do you?2

-That's a chilling thing, isn't it3 , Mr. Breeden, to think that we have to talk about CEOs and chief financial officers taking those statements seriously? Did you have a comment?

(°°Àº ÇÁ·Î±×·¥ Nov 1, 2002) Interview with Steve Forbes
There is a lot of call today for SEC Chairman Harvey Pitt to resign. What's the White House position on this?

So presumably now the settlement is enacted?4

Bill, the unemployment rate today rose to 5.7 percent. Is the economy and jobs an issue in this election?

What are the hot topics then around country?

If he leaves, does that give the confidence back to investors, and confidence in the markets -- anybody?

Steve, do you agree with that5 , and do you have to6 replace the chairman at this point to get that credibility back? (STEVE FORBES, EDITOR-IN-CHIEF, "FORBES": I think Harvey will get the heat after Tuesday, and rightly so, even more than the Webster case, he took a powder last summer when these scandals were reaching a fever pitch)

Steve, does this kind of clear7 the air, though, for maybe new economic policies, and maybe a new emphasis on the economy after the election?

We have the Federal Reserve meeting next week, and the market is basically betting that the Fed is going to lower rates again. Does it make any difference?

Well, with8 consumer confidence low, it's amazing that the economy isn't a bigger issue in these elections. Why do you think that is, Steve?

Also, we had some news on car sales. That's just a year after those 0 percent financing deals. What's happening now?

That's partly because9 investors are expecting that good times are going to end?
1 : --¶ó°í »ý°¢ÇÏÁö ¾Ê³ª, ³» ¸» ¶æÀº(I mean)---
2 : (CEOµéÀÌ È¸»ç¿¡ ¹®Á¦°¡ »ý±æ ÁÙ ¿¹°ßÇϸ鼭 ¾Æ¹« ÀÏ ¾ø´Ù´Â µíÀÌ »çÀÎÇϰí Çß´Ù¸é) ½ÃÀåÀº Æò¿ÂÇϰųª ȤÀº °ü´ëÇÏÁö ¾ÊÀ» °ÍÀ̶ó°í »ý°¢ÇÏ´Â µ¥, ¾î¶»°Ô »ý°¢Çϳª?
3 : ±×°ÍÀº ¼¶¶àÇÑ ÀÏÀÌ´Ù, ±×·¸Áö ¾ÊÀº°¡?
4 : ±×·¸´Ù¸é ÁüÀÛÄÁ´ë ÇØ°á¾ÈÀÌ ¸¸µé¾îÁø °Í °°Àºµ¥?
5 : µ¿ÀÇÇϳª?
6 : --ÇØ¾ß Çϳª
7 : °ø±â¸¦ ¸¼°ÔÇϱâ À§ÇØ (kind of:ºÎ»ç¾î:ÀÏÁ¾ÀÇ)
8 : with=with regard to:¿Í °ü·ÃÇØ
9 : ºÎºÐÀûÀ¸·Î -Çϱ⠶§¹®

18. Á¦ÇÁ¸® »è½º(°æÁ¦ÇÐÀÚ) ÀÎÅͺä
After 29 years at Harvard, Jefferey Sachs, Director of Harvard's Center of International Development ,has announced he will leave this year to head up the Earth Institute at Columbia Univ. He will also advise Secretary-General Kofi Annan on strategies to achieve the United Nations' Millennium Development Coals.
[ The Citizen, Apr.29 2002 published by the student body of Kennedy School of Government at Harvvard Uninversity ]

-At Kennedy School, you were instrumental in creating the MPA/ID program in 1999. A survey of the first graduating class shows that a little over half of MPA/Ids chose to work for either multilateral aid organizations or private businesses. The rest chose Ph.D. programs or jobs in the public and nonprofit sectors. Ideally, what kind of career path would you like to see MAP/ID graduates follow?1
-You often speak about how the industrialized world can and should come to the aid of developing countries. What do you think poor coutries can do help themselves?
-You recently released2 a major report for the World Health Organization on the relationship between disease and poverty. In the report you recommend drastically increased spending on public health to lower infant mortality and population growth in developing countries. You argue that3 this will allow for more per capita spending on education and health care. However,in Africa,the world's poorest continent, your research has shown that lower infant mortality does not necessarily lead to lower population growth,because cultural norms underline the value of large families. How do you think your recommendations to the WHO would affect demography and social spending in African countries?4
-And you believe that would apply to Africa?
-When we look at continents other than5 Africa, we see that their countries enjoy distinct identities. In Asia, we have specific information about Thailand,Malaysia,and South Korea.In Latin America, one distinguishes between Brazil,Chile,and Argentina. Why is there a tendency to clump African nations together under one umbrella?6 Since Africa is in such great need, shouldn't more attention be paid to the individual features of its countries?7
-You make a point of telling your students that globalization offers the best hope to combat world property. You also warn that globalization has already broken down once,following World War I, with horrifying results8 . A recent visitors to CID,Princeton historian Harold James, has blamed9 that breakdown on people's lack of trust in multilateral institutions. You are a well known critic of such institutions,like the World Bank and IMF. Do you think there is10 a risk of your critiques being co-opted by anti-glabalists?

Following the Second World War, the United States played a large role in the reconstruction of Europe through the Marshall Plan. Given this11 , what role can newly-developed countries like South Korea play, in assisting developing countries?12

Following the Asian economic crisis, you wrote that financial systems, and especially, short-term capital flight was partly responsible for the crisis. How likely is a repetition of the Asian crisis?13
1 : ¿ø·¡ ´ç½Å ±¸»ó´ë·Î¶ó¸é(ideally) MPA/ID Á¹¾÷»ýµéÀÌ ¾î¶² ÀÏÀ» ÇÏ´Â °ÍÀ» ÁöÄѺ¸°í ½Í³ª? *MPA/ID(J.Sachs°¡ °æÁ¦ÇÐ ¹Ú»ç±Þ ¼öÁØÀÇ ½Ç·ÂÀ» °®Ãß°í ±¹Á¦±â±¸¿¡¼­ ÀÏÇϱ⸦ ¹Ù¶ó¸é¼­ Harvard Kennedy School¿¡ ¸¸µç ¼®»ç ÇÐÀ§, Master in Public Administration/International Development)
2 : release ¹ßÇ¥ÇÏ´Ù
3 : ÁÖÀåÇÏ´Ù
4 : how-Àý¿¡ do you think°¡ »ðÀÔ, ´ç½ÅÀÌ WHO¿¡ ÇØÁØ ±Ç°í°¡ ¾ÆÇÁ¸®Ä« ³ª¶óµéÀÇ Àα¸¿Í »çȸÁöÃâ¿¡ ¾î¶»°Ô ¿µÇâÀ» ³¢Ä¥ °ÍÀ̶ó°í »ý°¢Çϳª
5 : other than=°¡ ¾Æ´Ñ
6 : why is there a tendency to do-ÇÏ´Â °æÇâÀÌ ¿Ö ÀÖ³ª?
7 : Should'nt---(´õ ¸¹Àº °ü½ÉÀÌ ¾ÆÇÁ¸®Ä« °¢±¹ÀÇ Æ¯¼º¿¡ µû¶ó ±â¿ï¿©Á®¾ß) ÇÏ´Â °Í ¾Æ´Ï³Ä
8 : ²ûÂïÇÑ °á°ú¸¦ ¾È°í, 1Â÷ ´ëÀüÀÌÈÄ¿¡
9 : blame A on B: A¸¦ B Å¿À¸·Î µ¹¸®´Ù.
10 : Do you think there is-°¡ ÀÖ´Ù°í »ý°¢Çϳª
11 : ¾ÕÀÇ »ç½ÇÀ» µÎ°í »ý°¢ÇÒ ¶§
12 : Çѱ¹ °°Àº ³ª¶óµéÀÌ -Çϴµ¥ ¾î¶² ¿ªÇÒÀ» ÇÒ ¼ö ÀÖ³ª
13 : how likely is --- ÇÒ °¡´É¼ºÀÌ ¾ó¸¶³ª µÇ³ª?

19. ¸¶ÀÌÅ©·Î¼ÒÇÁÆ®»ç CTO ÀÎÅͺä
Microsoft's security is a 'balancing act'
Craig Mundle, the chief technical officer for advanced strageties and policy at Microsoft

[ IHT Oct.28. 2002 ]
-Is security now the most important feature of any Microsoft product or service?
-So Bill Gate's memo was about trying to move security higher up on the priority scale,but not necessarily making it "Job 1"? (A:Job 1 is to produce products people want.)
-Do you see Microsoft and the rest of the software industry one day being held liable1 the way2 Firestone is for a tire failure today?
-So how do you get closer to a more reasonable level of security?
-How do we know Microsoft's "trustworthy computing" initiative isn't just PR? What if 3 stock analysts don't see a value in the security priority?
1 : Being held liable Ã¥ÀÓÁö°Ô µÇ´Ù.
2 : The way (that)---:--ÇÏ´Â ½ÄÀ¸·Î;ÆÄÀÌ¾î½ºÅæ»ç°¡ ŸÀÌ¾î ¹®Á¦ ¶§¹®¿¡ Ã¥ÀÓÁö´Â ½ÄÀ¸·Î
3 : what will happen if---ÇÏ¸é ¾î¶»°Ô µÇ³ª

20. ÆÄ¸® ¶óÆÄ¿¹Æ® ¹éÈ­Á¡ ¸Þ´Ï¡ µð·ºÅÍ ÀÎÅͺä
"Big challenge for Parisian store" Joel Mornet is the managing director of the Galeries Lafayette department strore chain.
[ IHT Mar 11, 2003 ]
-What is the role of a department store in women's fashion?
-What is Galeries Lafayette's role in the world of women's fashion?
-How is Galeries Lafayette different from other stores in its merchandising of womenswear?
-With designers pushing the envelope on accessories, where do designer accessories stand with Galeries Lafayette?(About a year ago, we decided to more aggressively merchandise designer accessories, mainly shoes and handbags, within the designer stands on the first floor.)
-The store has an ambitious renovation program in the coming years. Could you elaborate?1
1 : Á» ´õ »ó¼¼È÷ ¼³¸íÇØÁֽǼö ÀÖ½À´Ï±î.

21. ±èÁ¤Å ±¹¹ÎÀºÇàÀå ÀÎÅͺä
Asia's banking maverick The CEO of South Korea's largest bank discusses his plans to turn it into a world-class financial institution
The McKinsey Quarterly, 2003 Number 1
How do you see1 Kookmin evolving in the next five years?
How do you intend to reach this goal? 2
What gives you confidence that their year off will benefit the bank?
Is it unusual3 in South Korea for a CEO to pay so much attention to the talent issue?
When you moved from a securities firm to a bank, did you notice differences4 in management style?
Are you proposing any performance-management reforms to complement your talent-development programs?
How do those incentives work5 for your top team?
What is your view of stock options?
The personal-reward system implies a need for transparency and accountability. You have said that we are now all like "carp in a glass fishbowl." What did you mean by that phrase?6
What are you actually looking for7 when you talk about "transparency"?
Did transparency have a role in the merger between Kookmin and H&CB?
(I believe that the most important factor in making a merger successful is gaining the agreement or the support of both organizations-the creation of goodwill and trust)
Have you continued that personal approach8 ?
How have you managed the always difficult issue of reducing headcounts?
What did you do to maintain revenues throughout the merger?
Is there anything in the merger you might have done differently?
Your strategy is to provide all retail financial services. How will you do so?
1 : How do you see---(±¹¹ÎÀºÇàÀÌ ¾ÕÀ¸·Î 5³â°£ ¾î¶»°Ô µÅ ³ª°¥ °ÍÀ¸·Î)»ý°¢ÇÏ´À³Ä
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6 : What do you mean by-´Â ¹«½¼ ¶æÀ̳Ä. ±× ±¸ÀýÀº ¹«½¼ ¶æÀ̾ú´À³Ä?
7 : Look for-ã´Ù
8 : ´ç½ÅÀº ±× °°Àº °³ÀÎÀû Á¢±ÙÀ» Áö¼ÓÇØ¿Ô´À³Ä

22. Àεµ³×½Ã¾Æ '¾Æ½ºÆ®¶ó ÀÎÅͳ»¼Å³¯' ´ëÇ¥ ÀÎÅͺä
'Predicting the Future', Astra International' new President-Director Budi Setiadharma[ FEER, Sep.26. 2002 ]
-Five years from now, will Astra international be a focused car-distribution and financing company,or do you expect it to remain more diversified? (There will be some divestments,but the main focus of our strategy will be to leverage cross-selling opportunities and other synergies between our companies, and strengthen our core businesses in this way.)

-Do you expect any significant changes in the market environment in Indonesia?
-Do you think it will remain stable?
-How much of that growth has resulted from credit growth,and better financing facilities?
-Do you see the competitive threat to your business increasing over the next few years? From the Chines, for instance? Is this of significant concern for Astra International?
-How would you assess the performance,so far1 , of the current government under president Megawati?
1 : so far=until now Áö±Ý±îÁö

23. ¿ù½ºÆ®¸®Æ® ¶ó¿îµåÅ×À̺í Á´ã
Wall Street roundtable/Making Markets safe
"We haven't yet stormed the fortress"

[ IHT Nov 30-Dec 1, 2002 ]
-We have had a tumultuous year, filled with corporate scandal and regulatory reform. How has the business of recommending stocks changed?
-What bothers you most1 about the current structure of financial markets?
-How useful is research today?
-Is independent research any better2 ?
-Are we going to stop talking about reform when people start making money again?
-Looking forward, what structure will reform take3 ?
-The issue is,who do they trust?4 Is your argument that5 the full-service franchise -the fellow who goes to your church or country club who is your broker- will be the model that will come out of this thing with an advantage?
-What other effects will reform have on the structure of the financial service industry?
-What still needs to be fixed?6
-What can I as an individual investor do to protect myself?
1 : ¹«¾ùÀÌ ´ç½ÅÀ» °¡Àå ±«·ÓÇû´À³Ä
2 : µ¶¸³ÀûÀÎ research°¡ °ú¿¬ ´õ ³ªÀº°¡?
3 : °³ÇõÀº ¾î¶² ¾ó°³·Î ÁøÇàµÉ °ÍÀΰ¡.
4 : ±×µéÀÌ ´©±¸¸¦ ¹Ï´À³Ä
5 : --ÀÌ ´ç½ÅÀÇ ÁÖÀåÀ̳Ä
6 : ¹«¾ùÀÌ ´õ °íÃÄÁ®¾ß Çϳª

24. NYSE ù ¿©¼º ÀÌ»ç ÀÎÅͺä
Changing the rules:Adventures of a Wall Street Maverick, By Muriel Siebert, the first woman to buy a seat on the NYSE(in 1967)
[ IHT Nov3 2002 ]
-What do you think about the analysts who recommended stocks they did not believe in?
-What was the worst single excess of the 1990s?
-What reforms do you favor?1
-Are the reforms enacted so far2 real change,or eyewash?
-Harvey Pitt3 wasn't vocal?4
-With the Pitt resignation annoucement, will the Bush administration install someone who has unimpeachable integrity?
-What do you think of the interplay between Sanford Weill, the chairman fo Citicorp, and his former telecom analyst, Jack Grubman? (I am not sure about5 the timing of Grubman's switches in opinion on AT&T. If it is the way it's reported, it wasn't right. But listen, that's the way business has been done for a long time)
-What will it take to6 restore confidence in the markets?
-Would Wall Street be more ethical if more women were in high places? (I believe it would be.You know, the whistle-blowers in major companies like Enron were women.)
1 : ¾î¶² °³ÇõÀ» Âù¼ºÇÏ´À³Ä
2 : Áö±Ý±îÁö ÇàÇØÁø °³Çõµé
3 : Chairman of the SEC, Bush appointed him on Aug 3, 2001, He announced resignation Nov, 2001
4 :
5 : -¿¡ ´ëÇØ Àß ¸ð¸£°Ú´Ù
6 : (½ÃÀåÀÇ ½Å·Ú¸¦ ȸº¹Çϱâ À§Çؼ­´Â) ¹«¾ùÀÌ ÇÊ¿äÇϳª

25. ÇϺñ ÇÇÆ® Àü ¹Ì±¹ SEC À§¿øÀå ÀÎÅͺä
NPR 'FRONTLINE' correspondent Hedrick Smith interviewed Pitt on April 5 and May 30, 2002. NPR
Looking back at the Enron affair and, I guess, some other things ... what are the problems that we're facing here?1

And what about2 a company like Andersen, which is there certifying that Enron's books3 are accurate? Where do we stand4 as ordinary investors? How do we know what's going on5 if somebody like Andersen -- which at one point was regarded as6 the U.S. Marines of auditing and accounting -- everybody was counting on them, and they say it's OK? Where are we left at that point?7

You've answered this question in other forums before. But Sen. Corzine and others have said that your long representation of accounting firms, of AICPA, of the accounting industry, raises some questions about whether or not8 you're the right person to be sitting in charge of the SEC dealing with accounting problems now. What's your response to that?9

In terms of10 reform and oversight for the accounting industry, I'd like to understand what it is you're proposing11

What will it(the oversight board) be called, and who's on it? How does it get financed?12
Would this oversight board have subpoena power?13 Would it set accounting standards? What would be its jurisdiction?14

How would they be put out of business?

Why not take a tougher approach15 and have a government agency, something affiliated with the SEC?

Sen. Corzine and others have gone back to the idea that Arthur Levitt proposed at one point -- separating auditing and consulting. Where do you come down on16 this issue? Should auditors be barred from17 doing consulting work -- minimally, as it relates to the audit itself?

Tax work connected with audit work, and not have to do it as a consultant? ( The issue isn't whether18 you do it as a consultant. The issue is whether there is an economic incentive for the firm and for individuals to pay less attention to the needs of the public investor. That's the problem.)

Who takes it away from senior management19 ?

You have to go into who appoints the audit committee.

If the audit committee is subject to the control of the CEO, it's just a back-door way of getting around the rule.20

It seems to me21 you run a risk. There are people saying this is a time when tough action is needed and something fairly clear-cut is needed. ---Isn't this a time to get tough and be clear?

... People are talking about your reforms as pussycat reforms, putting the fox in the henhouse, pulling your punches. How do you deal with that kind of [criticism]?

That's not true. The kind of people who are commenting are commenting on the basis of what you have said publicly.

But the accounting profession is going to have seats on your board, and it didn't have seats on the old board, so this is bringing the accounting industry more into the board of oversight.

You said two or three seats.

What's interesting22 , as I listen to you23 , I've listened to Barry Melancon [of the AICPA], I've listened to people in the accounting industry, I feel as though24 I am hearing the same person speaking. It sounds as though25 you're saying very much what the accounting industry itself wants and not what investors, investors' representatives are asking for.

How does your proposal compare with26 the proposal put forward by Mr. Oxley in the House, that was voted on by the House?

Would your Public Accountability Board have a legislative mandate27 ?

You go back to Joe Kennedy and Paul Douglas [in the 1930s], and the argument they had28 when the SEC was started [in 1934], as to whether or not29 the SEC extended into a government, official body, or whether it should turned over to the private sector. You're essentially still sticking with what Joe Kennedy said and what Paul Douglas, as I understand it, opposed. Isn't that right30 ?

With private industry without a legislative mandate, without subpoena power, without the teeth that other people say are needed31 ?

Why wouldn't it be an advantage to have subpoena power?32

Are you going to change that?33

How?

I think steps to enforce are to be applauded34 , but that's the thing that can fluctuate. What matters is35 the standards and the procedures over a period of time.

It can rise and fall depending upon36 events up there, depending upon personnel here -- the commissioners, the enforcement.

Another issue that came up, and it has come up again during this last decade, is the question of the Securities Litigation Reform Act passed in 1995. Sen. Shelby feels as though the deterrent in private securities litigation has been weakened. What do you think? He's recommending that that law be reversed37 , and that it be revisited and reformed. Where do you come down on that?38

There have also been hundreds more corporate restatements, which might say something about corporate behavior that underlies the number of--

Mr. Pitt, it seems that39 whether you're talking about expensing options, whether you're talking about the tort reform, whether you're talking about separating auditing and consulting, your basic message seems to be40 , "Go slow, don't be too radical and hasty on reform." Isn't this a time to be tough?41 Why do you say "Go slow?"

On one of these issues42 , you said, "Well, this is complicated. We can't really do it that way." If you look into the expensing of options, it's not whether you do it, it's when you do it and how you do it43 , and we kind of44 get lost in that. We get into the separation of auditing and consulting, and you say, "Well, it's complicated. You need to take a look at45 all the different kinds of consulting that could be connected and you need to have certain skills across the board if you're going to do an effective audit." In issue after issue, what you're saying is, "It's too complicated. Just trust us to get it done, pretty much within the private sector."

But people were trying to do something about it.

Are you saying that Arthur Levitt's efforts to make reforms were not sincere efforts?

But Congress threatened to cut off the SEC's funding on the auditor independence thing. It wasn't whether or not Arthur Levitt was going to proceed with it.

I hope you're right
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24 : as if- ¸¶Ä¡ ---ÇÑ °Íó·³ (´À³¢´Ù)
25 : --ÇÑ °Íó·³ µé¸°´Ù
26 : how does A compare with B -A´Â B¿Í ºñ±³Çؼ­ ¾î¶²°¡
27 : ±× À§¿øÈ¸´Â ¹ýÀû °­Á¦·Â(a legislative mandate)À» °®°í Àִ°¡.
28 : Argument(ÁÖÀå);±×µéÀÇ ÁÖÀå
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36 : -¿¡ µû¶ó (ºÎħÇÑ´Ù)
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42 : À̽´Áß Çϳª¿Í °ü·ÃÇØ¼­
43 : Çϴ°¡ ¸¶´Â°¡ÀÇ ¹®Á¦°¡ ¾Æ´Ï¶ó ¾ðÁ¦ ¾î¶»°Ô Çϴ°¡ ÇÏ´Â ¹®Á¦´Ù.
44 : ºÎ»ç¾î(ÀÏÁ¾ÀÇ)
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26. ¿µ±¹Ç×°ø (British Airways) CEO ÀÎÅͺä
BBC BREAKFAST WITH FROST INTERVIEW:
ROD EDDINGTON CHIEF EXECUTIVE OF BRITISH AIRWAYS

[ BBC, OCTOBER 21ST, 2001 ]
DAVID FROST:
Well, one industry that's been terribly badly hit of course is the airline industry, the Chief Executive of British Airways, Rod Eddington, doesn't give many interviews, in fact this is his first live interview since he took the job a year ago. And therefore that means we've had two legendary cricketers within 10 minutes.

Good to have you with us1 . Basic first question Rod, how safe is it to fly today, is it as safe as it was before September the 11th?

What about2 this idea of sky marshals, do you like that idea, the EU are discussing that. aren't they?3
And what about another thing, reinforced cabin doors or cockpit doors, are you going to fortify the pilots cabin?

And plastic knives and forks?
This week I, I actually cut my finger on a plastic, plastic knife (I'm sorry to hear that. )
On a flight but, so they're dangerous in a different way. How much traffic did you lose4 in the first week after September the 11th?

And someone said in that first week you lost about 8 million?

What are you looking for5 from the government, you've been to Number 10 and so on, and the word was that you hadn't specifically asked for aid except for compensation possibly for those four days, what did you ask the government for, what do you want from the government, what would you like them to do6 ?

But you're looking possibly to have a liberal response to any sort of merger or partnership ideas you come up with, the Sunday Business says you're starting talks again with KLM for instance?

The guy at KLM said this week that he thought that the end of this consolidation process would be that there would be three major carriers in Europe, British Airways, Air France and Lufthansa, do you think that's the way it'll probably go?7

So that intriguingly would mean that you and Virgin would get together in some way?

Now Sunday Business editorial actually raises the possibility that British Airways might not survive, you obviously are confident8 you can or is it touch and go9 ?

Well in fact people were saying you may well, you've had to say goodbye to 7,000 people, there may be more job cuts to come?

So at the moment how much is traffic across10 the Trans-Atlantic route at the moment,11 what's the drop?

What's the best thing to do in a situation like this then, Rod, is it to raise prices or cut prices?

But at the same time we hear great figures from12 EasyJet and so on, that their business is up this September apparently, now of course they don't fly across the Atlantic but why are they doing so well, you can't really compete with them though, can you?

Were you right to get rid of13 'Go', your own cheap airline?
(Go's a terrific business, well-run, but it doesn't sit naturally in the British Airways family)
Will you have to14 sell off part of your property portfolio and lease it back, including your headquarters possibly?

And will it make sense possibly15 to get out of Gatwick altogether, would you save a lot of money by doing that?

(Gatwick's important to us, we don't want to run a hub-and-spoke operation at Gatwick but Gatwick is a critical market, there's a market for the Gatwick catchment area in its own right. Heathrow is our major London priority but Gatwick is important to us, I wouldn't want to get out of Gatwick.)
So you're staying at Gatwick?
And you've got, this is a boost16 for the airline industry I guess, Concord's coming back and, and having a test flight tomorrow,I gather17 ?

And in fact it's been welcomed by Mayor Juliani in New York I see, as another sign of life, life coming back to normal?

So what's your message to Tony Blair this morning, Rod?

And if other airlines, you haven't asked for handouts, but if everyone else gets them would you accept them or would you post them back?18

And you'd like the government to give the go-ahead to a union with American Airlines for instance?

But September the 11th, obviously had tragic implications, implications for so many people but it's, it's changed your life presumably19 ?

And, do you have sort of20 crisis management meetings early in the morning, late at night, every day?
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27. À¯·´ Àüȭȸ»ç »çÀå ÀÎÅͺä
Phone-cost fixation, Telephony is top target for cost-cutters. Interview with Patrick Lelorieux, president of Avaya's European operation. Avaya is the business phone system company. [ IHT Jul 28. 2003 ]
-What does the focus on phone costs say about the future?
-But if they are not under pressure to cut costs, why would they be looking to1 spend money on your systems?
-So business is booming here?
-Is Germany still2 the weak spot in the European tech economy?
-What kind of companies are looking to make what is still kind of a radical move to IP networks?
-Is the Internet in Europe different from that in the United States?
-Why is Cisco so far ahead of3 you in Europe?
1 : look to= expect to
2 : ¾ÆÁ÷
3 : -º¸´Ù ¸¹ÀÌ ¾Õ¼­ ÀÖ´Â